Consumption stop this Christmas: only 2% of Italians (less than one million people) will spend more. Almost all rather not leave groped by the party on which point traders: in this period focuses on average, 24% of the annual turnover of the shops. Emerges from a survey of Confesercenti ahead of Christmas.
The crisis bites again, so much so that, in 2014, only one Italian in two (51%) manages to get to the end of the month, while 36% can not pass the third week and 13 % the second, still shows the survey. Seven years ago, however, were more than six million Italians (64%) who could count on sufficient income for the entire month. He then cut the costs of daily necessity: 15% goes walking And, save on fuel, 11% (over 5.2 million) on food, almost twice compared to 6% in 2007.
THE THIRTEENTH STILL MAKES A DIFFERENCE
In this scenario, the thirteenth still make a difference to create the Christmas atmosphere: who cashes will spend in purchases 2.6% more than the average of all Italians, said Confesercenti. The gap widens in the case of toys, chosen by 52% among those who will rely on the thirteenth month, compared with an overall 48%. The gap is also confirmed for clothing (56% versus 51%) and household appliances (29% and 26%). And for perfumes is expected a small boom: 34% in 2013 jumped to 38% in 2014, even to 42% for those who take the thirteenth.
SIX MILLION WITHOUT GIFTS UNDER TREE
Despite the crisis tradition holds: almost all the Italians (96%) will not give up the gifts, at least one will buy it. No gifts under the tree instead of over 6 million people (13%). While 71% will opt only for useful gifts. Narrow belt and crisis are not forgetting the little ones: only 5% will cut spending for this entry, the same percentage in 2007. Although under the tree this year the children will find especially useful gifts, clothing or books, chosen by 43%. It will save instead of travel (15%) and the costs for themselves (16%).
ONE IN FOUR BUY GIFTS ONLINE
The large malls will be invaded by 40% of Italians, even if the share is down 10% compared to the periods prior to the crisis. 31% will visit instead small shops or markets, while 23% – almost one in four Italian – will buy gifts online is more than triple the 7% recorded in 2007.
It remains strong tradition of ‘ Christmas tree, chosen by seven out of ten Italians: 33% will do only the tree, while 39% do alongside the traditional nativity scene, chosen as the only decoration by a further 6% of respondents.
5.4 MILLION IN TRAVEL TO THE IMMACULATE
The crisis continues to bite, bad weather is pressing, but for the Bridge Immaculate over 5.4 million Italians will get in travel spending at least one night away from home. Comes from a survey of forecast Federalberghi the hope of a shot in the arm for the industry. That with the three days of the bridge should be able to count, according to the researchers, on a gross turnover of 1.4 billion Euros. The vast majority of Italians leaving for the Immaculate (89.3%) will remain in Italy, against a minority 9.3% (almost 505 000 people) who will go abroad, choosing to almost all the major European capitals. And not only in line with the season, although snow in many places is still not shown up, the choices favor the mountain, with 38.9%, or 1.9 million people, who prefer to other destinations. Then there are the resorts of art, major and minor (26.4% of 1.3 million Italians) and then the sea with 14.5% (703 000 Italian) followed by a 4.1% that take the opportunity to unwind in a spa or in a spa.
No comments:
Post a Comment