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This article was published on December 14, 2014 at 10:39.
The last change is the December 14, 2014 at 10:50.
There will be no miracle at Christmas this year either, but at least, after years of consumption during braking, the propensity of Italians to shop for gifts to put under the tree should remain on the same level as last year, with an average expenditure estimated by Confcommercio in 171 euro per person. While the ratio of consumption Club Prometeia provides for all 2014 an increase in domestic consumption of 1.2 billion compared to 2013 (+ 0.1% in real terms), reaching 813 billion share, returning to the levels in practice 15 years ago.
The figure of stability of purchases for Christmas is faded by comparison with 2009, when the average expenditure, the survey finds ConfcommercioFormat, was 289 Euros. “A collapse of 40.7% which gives the pulse of a very difficult situation even in employment and incomes – says the manager of Confcommercio Studies Office, Marco
Beautiful -. We stopped falling, but consumption never recover. ”
According to the survey, increase than last year people willing to spend less than
100 euro for Christmas gifts (33.2% of the total) and decrease the ones that matter of spending between 100 and 300 (61.9%). All indicators of a situation of continued caution on the part of the Italians, who have to cope with a reduction now structural income and tax deadlines pressing and especially uncertain
in the amount.
Just some measures of fiscal incentives, however, are at the base of the “slight recovery” of consumption provided by Prometeia, driven primarily by the slowdown in inflation and the purchase of durable goods, which benefited from tools such as the income tax deduction for the purchase of furniture and appliances within the building renovations. “Rather than shooting speak of stabilization and fall arrest – notes Andrea Dossena
economist Prometeia -. The consumption remain low and widens the gap between the North and the South of the country. ” A slight increase in spending (1% per year) is expected for 2015 and 2016 although, Dossena observes, “the recovery in consumption will be slower compared to that
income, encouraged by measures such as bonus of 80 euro. ” Weigh, once again, the lack of confidence of the Italians and the uncertainty about the recovery in the labor market in brevemedio term.
Not surprisingly, points out the president of Ascom Rome and Lazio , Rosario Cerra, “in 2015 is expected to peak in bank deposits in Italy. There is no money and there are few who are put aside, because no one knows what will happen in the future, either on the front employment,
nor on that of taxation. ” Do not help, still observed Cerra, stories like that of the scandals that emerged in the investigation Mafia Capital. For this Confcommercio Roma gives a positive reading of the data released yesterday on purchases of Christmas: “In Rome we expect
an average expenditure for gifts of € 250 per family and about 400 euro for a table for six
people – continues Cerra -. 86% of consumers are willing to spend on gifts: less than last year, but it’s still a matter beyond our expectations. “
At the national level the survey Confcommercio records growth gifts “technology”, a constant trend in recent years: the spending on goods hitech as gifts at Christmas has increased between 2012 and 2014, from 10 to 15%. “A positive sign – notes Mariano
Beautiful – because it shows that Italians do not lag behind in terms of innovation than in other countries. Less positive when you consider that most of these products is imported from abroad and then, because the cake of purchases remains unchanged,
expenses for these objects that gnaw on other goods, such as clothing, made of Italy. ”
Stable instead, at Christmas, shopping for food, which is confirmed along with toys top the list of the purposes of purchase. An increase of 7.9%
Finally, the people buying gifts online too (38%), we are still behind other European country, but the growth is significant and provides Mariano Bella: “The boom is yet to come. We expect the peak in the next few years, when the children of baby boomers will become breadwinners. “
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