This is not a boom nor a flop. The first day of summer sales registered a performance in line, more or less, with that of last year. Although not for everyone: while the shops of historic and seaside towns centers have been awarded by the tourist flows, the smaller towns and suburbs are slow. This is what emerges from a survey conducted earlier by Confesercenti on shopkeepers to mark the start of the summer sales.
“To weigh in the morning – observed the association – has been especially stifling heat experienced in many cities and the resulting exodus to the sea. Who among the Italian customers defied the heat, sought above all light garments: sweaters, shirts and pants, but always with an eye on the price. “
Foreign tourists, however,” are went as always looking for clothing and accessories made in Italy, rewarding the quality of the products and making less if the price on the tag. “
Disappointed (largely) Genoese merchants in the first day of discounts
Consumers, however, still detects Confcommercio, “were not long escape the big occasions. For those who chose to purchase them in the day of the commencement, the tendency has been to aim for leaders with high discount rates, from 30%. A more significant budget can be done in the coming days. “
Traders, therefore,” trust in the coming days, hoping for a more sustained trend in sales to recover even the spring performances, which are been curbed by a seasonal stops at the stake. “
According to a survey always done by Confesercenti, they are over 22 million Italians who have already decided to take advantage of the sales to buy clothes and accessories. The average planned expenditure is around 220 euro per family, broadly in line with last year, although with regional differences.
Tuscany bet on balances: test for the recovery of consumption
On the final cost, however, will weigh several factors, from the weather to the proposed capacity of traders: about 15 million Italians have not yet decided whether to take part in the balances; while 35% of those who will confess failed to determine in advance a budget, but it would spend depending on your convenience.
“The summer sales this year are a test for the recovery in consumption, “says Roberto Manzoni, President of Fismo, the association of the fashion distribution companies Confesercenti.
There is much positive however the impression of Codacons, which speaks of” starting sluggish “summer sales 2016, based on its own monitoring.
There are,” many consumers to the shopping streets and in shopping malls but caution reigns, “said Codacons, arguing that” this year turns around, you look at the storefronts and comparing prices, but without any race to buy. “
the major inflows” in the early morning, you are registered with the outlets, some of which were taken assault. Long lines even before the high fashion boutiques of the big cities like Rome, but in this case, mainly consist of foreign tourists. “
In Puglia balances start slowly
According to the Consumers Association, “many users are still considering what to buy and the budget to be dedicated to the balances and these first days of discounts will be used mainly to monitor windows and prices before making the purchases. “
for their part, Adusbef and Federconsumatori give the usual advice for buying potential buyers:” i always compare prices, not stop at the first shop windows, beware of shops which apply exaggerated discounts (60-70%), check the label on which shall be reported both the old price that the new one, in addition to the discount rate. “
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