Saturday, July 9, 2016

The bet of the “made in Italy”: combine cohesion and competition – Il Sole 24 Ore

More businesses are responsible, social and ethical considerations are more profitable and competitive. To say these are the figures of the second survey by the Symbola Foundation with Unioncamere and presented in Treia, Macerata hinterland, during the two-day summer workshop with a title eblematico: “It happened tomorrow. From the challenges of the future talents of Italy. ” A counterpoint to globalization slogan that shows the values ​​and knowledge of tradition and Italian territories such as drivers for the development of Made in Italy. Starting from the numbers: 1,300 enterprises “cohesive” (those who maintain relations with other enterprises, communities, institutions, consumers, the third sector) recorded last year in sales increases in 47% of cases, compared 38% detected among the 22 thousand reference universe companies (manufacturing companies of the three a – clothing, furniture, automation – over 20 employees). And cohesive businesses are more dynamic both in terms of employment (10% said recruitment in 2015, compared with 6% of the other) and exports (+ 50% foreign orders between the cohesive companies with a share of the exporting 76%, compared to + 39% of foreign sales and a propensity for export of 68% of businesses do not cohesive).

It is from the report “Cohesion is competition – The new geographies of production value in Italy” that part of the national president of Confindustria Vincenzo Boccia, spoke this morning on the nineteenth stage of the theater of Treia, to say that ‘ beauty and culture are the horizontal dimensions of our country with which Symbola today invites us to come to terms even in key best companies, because they are the driving direction to combine development and social equality, drawing on the past to build the future. Industry 4.0 is not just a question of technology but also cultural internal companies. We must be leaders of a fourth industrial revolution and become the boutique industry of the world. This is the challenge that the Italian industry has to throw, to react and not simply to resist. “

Boccia, during the round table” Italy must make Italy “which closed 14 ° summer seminar of the Foundation Symbola, returns well on Brexit, “who asked the pressing question of the future of Europe, a Europe in the throes of economic anxiety that has the courage to move from intergovernmental federalist. Brexit was the reaction of the marginalization of the peripheries, the closing response in the face of a Europe unable to open up to the change of a single governance “.

The work of Francesco Starace, CEO of Enel – only Italian company to and only world utility in the global Compact board of the United Nations – customs clearance definitely the key concepts of circular economy and green economy, which Symbola began its cultural fusion work in 2003 in Ravello, from the ghetto of environmentalism the left to make the winning formula for the large domestic industry: “there is no development if there is no inclusion, because the inclusion is never a zero-sum, generate economic value. We closed 23 thermal power plants, half of our park, one and half times the installed capacity in Greece, we have not fired anyone, and none of you noticed it. Those 23 plants are becoming witness of transmigration from the past to the future, the result of a revival of innovative projects designed by the community, which we paerti. Sustainable and cohesive development is really the only way to grow and are now testing in the field. Enel has plans 1.5 billion investment in renewable, on small solar systems that do not invade the landscape and for the expansion of wind energy. With new technology, only by replacing the now existing wind farms, we would have 50-70% more energy, and do not ask for incentives but only regulatory certainty about the future of those plants.

Dust off the principles of ” discipline and honor “of Article 54 of the Constitution, the President of the Symbola foundation, Ermete Realacci, to close the summer edition 2016 reminding the Italian institutions that does not take much to our country to build a new” economy stronger, kinder, on a human scale, an antidote to the inequality, the mafia, unemployment. Because talent, beauty, culture and cohesion are common goods on hand that serve as flying to innovation and competitiveness in all sectors and for all businesses. The economy alone is not enough. Combine economy and culture is not a mess, but our big bet. The Economist has done a mea culpa for his endorsement reneging on globalization. ” The law of stability and the obligation secured by the EU for 2017 of social and environmental balance for all companies over 500 employees give a hand in this “mending” between cohesion and competition between profit and non-profit, the country. Italy only has to go back to Italy, is the message came from Treia. And Italy is a land of craftsmen who transform together tradition and creativity into products and wealth, is home to a cultural production system that generates annually 90 billion of added value, employs 1.5 million people and moves 17% of GDP.

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