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This article was published May 10, 2016 08:23 hours.
the last change is the May 10, 2016 at 11:07.
Arnoldo Mondadori Editore has signed with the related contract acquisition Banzai Banzai Media Holding, which content of the vertical division of the Banzai Group. Terms of the transaction – indicates a note of Mondadori – Banzai Media Holding attribute to a value of 45 million Euros, divided into a fixed component of € 41 million and an earn-out of 4 million euro.
The acquisition price at closing – net of normalized net debt estimated at 16.4 million euro (including borrowings from the parent Banzai and 3.3 million Euros for deferred components price related to certain investments) – amounted to 24.6 million euro. The earn-out proposed for Banzai will be paid to the possible achievement of predetermined results for the three year period 2016-2018. The agreement also provides for Banzai Spa, after the disposal of Banzai Media focuses on e-commerce, the availability of advertising space, over a period of three years, with an estimated benefit of about 7 million. The acquired perimeter, from which it was excluded the news segment, recorded nell`esercizio 2015 revenues of 24 million euro, EBITDA (before non-recurring) of 4 million Euros, with 17.1 million unique users.
Mondadori said in a statement that this operation allows the group “to become the first Italian digital broadcaster and benefit from the complementarity of vertical
of the two companies. Alongside the more than 8.9 million unique users already active audience acquired by Banzai, which include special sites in the Italian market as PianetaDonna, Saffron, Studenti.it and Mypersonaltrainer, Mondadori will achieve leadership in vertical women, food, health & amp; wellness, strategic areas that allow you to integrate and expand the multi-channel offer of brands already in the portfolio. “
“The high level of know-how and proven technology expertise Banzai Media Holding, – continues the statement – married to the brand value and the contents of the Mondadori publishing high-quality, enable the Group to speed up the process evolution in the digital environment. In addition, this combination will enable profiling in specific target audience, allowing more opportunities for monetization. The agreements with Banzai also provide the opportunity to identify among the store of Mondadori Retail some points to widen the Pick & amp network; Pay the Banzai Group. The acquisition of Banzai Media Holding, which provides the usual representations and warranties to the buyer, will be regulated through the use of existing credit lines, and improved
during the first half of 2016. “
the average sale division will lead to Banzai “a gross capital gain of about 20 million at consolidated level before the total costs and non-recurring items related to the sale,” and “it is expected that as a result of the positive effects of the sale that the group will close the year with a profit at the consolidated level. ” This was stated by a note of Banzai, which also approved the quarterly accounts, marking a pre-tax loss of 4.2 million compared with 3 million in the same period of 2015. In the first three months of the year, the group founded by Paul Ainio posted revenues of 59.5 million (+ 19.7% compared to the previous 49.7, an increase of 21.2% in e-commerce core categories). The operating margin “adjusted” gross was negative by 2.2 million, while the net liquidity is at an altitude of 16.6 million, compared with 23.2 at the end of 2015.
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