Summer sales: first purchases in line with 2015. Confesercenti estimated to cost 220 euro per family – The Messenger

 (AGI) – Balances have arrived. From Saturday, July 2nd, they officially started across the country sales end of the season, with the exception of Sicily where they had already started the previous day. Altogether, there will be over 22 million Italians who have already decided to take the opportunity to buy clothing and accessories. And ‘what emerges from a survey conducted by Confesercenti on consumers for the first weekend of the summer sales, whereas at the end of the first day, he rlevato such as the performance was essentially in line with the same day last year. With small light deformations, due mostly to a Sunday in good weather and strong heat wave that has prompted many to go to the sea or to the mountains, or in any outing. While the shops of the historic centers of cities of art and seaside resorts have been awarded by the tourist flows, the smaller towns and suburbs have gone slowly Average expenditure planned for those who buy on sale is around 220 euro per family, always in line with last year, although with regional differences. On the final actual spending, however, they will weigh several factors: the weather conditions at the proposed capacity of traders: about 15 million Italians in fact have not yet decided whether to take part in the balances, while 35% of those who do confess not to have established in advance of a budget, but it would spend depending on the convenience of the occasions he finds. Particularly attentive to women prices, under 40 and residents of Southern Italy. Only 34% will take into consideration before the quality of the product. Italians will purchase the summer sales mainly in shopping centers (31%), the trusted stores (26%), the outlets (16%), in flea markets and via web (5%). The undecided would still be 18%. . “The summer sales this year are a test for recovery of consumption – explains Roberto Manzoni, President of Fismo, the association that brings together companies of fashion distribution of Confesercenti – and we hope it arrives finally the turnaround on fashion consumption, in line with the small start up of the purchasing power of Italian recorded in 2015 by Istat. the conditions are: the discounts, also very high this year, the arrival in late summer, which favors the need of wardrobe parts “.
 

 07/03/2016 19:15:01

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