Black Friday, the Lombardy Region is the loosening of the prohibitions on the balances: “From 2017 will be free” – The Republic

The law in fact there is, but then enforce it is another question. In front of the hurricane, Black Friday, the pulse of the political and institutional were those of a calm tolerance, and also because the answer to the fateful question (better law enforcement through the sheriffs out of time, or to leave the market, risking to get overwhelmed by the absence of rules?) does not seem to have yet none.

official Numbers there are, but at the end of the day the fined were about thirty. Very few, if you take into account that the shops that have joined – more or less officially – were instead hundreds. “And you are affected, especially the bigger chains that have performed the event in the window without creating too many problems “, they know by the Municipality. In fact, some shops, in order not to run the risk of a fine from one thousand euros, they preferred not to put the posters on display; the discount of Black Friday was brought directly to the cashier.

According to the councillor for Commerce Carmela Rough, however, “the law is extremely punitive, especially for small shops. The big brands can afford to advertise discounts and acquire customers at the expense of smaller merchants. Milan needs to keep pace with the other great european capitals. If you are not offers to the public the possibility to compete with the big malls or the offers that come by e-commerce, both Italian and foreign, you run the risk of damaging them further.” In short, an invitation clear enough in non-limestone hand against anyone who, in spite of the prohibition of the standard, did any discounts.

At the Pirellone, instead, with the right help, the concerns are major. The councillor for Commerce, Mauro Parolini (New centre-Right), comes from far away, from the famous liberalization of the Monti government: “I go to the benefit of the large chains, the all free benefits of the big brands at the expense of the small. The difference of scale there are, of course, and the liberalization of tout court does not in fact help a real competition but in fact do not protect the trade of the neighbourhood, on which instead we want to focus,”. Here the idea of principle, but then in front of the american trend of Black Friday, the answer is to increase the space of “freedom”. “The rule provides that you may not be able to do promotions for 40 days before balances, together with the Liguria, however, we are working to lower the threshold to 30 days,” says Parolini. In the belief that days like yesterday will be useful “to the regeneration of the trade”.

“On the question of the discount offers I had made a proposal that would avoid the signs in the display window, but conducive to the holders of loyalty cards, which would have accelerated the loyalty of the customer. I have not found an adequate consensus in the Council, could be a good idea,” adds the councillor.

the excessive power of The big brands, including low cost; online shopping, with Amazon (for example) is capable by itself to impose prices to the producers themselves, bypassing the shops; the citizens-consumers happy to save. Behind the scenes, a whole sector that doesn’t know how to move, that is the trade medium small and widespread. “We have recommended to comply with the provisions of the law

– think explains Renato Borghi, president of the Federation of Italian Fashion – and then not advertise discounts in the shop window and in the shops, or risk sanctions. The fear, however, of the independent retailers is to be discriminated against in comparison to multinational corporations. For this, we asked for a uniformity of treatment in the controls and eventual sanctions. Sanctions should, as we have asked, to be imposed in proportion to the surfaces of the point of sale”.

Topics:

black friday

shopping

trade

milan

the Municipality of Milan

lombardy region

Starring:

Carmela Rough

Mauro Parolini