it Is a Black Friday that has clogged our e-mail boxes of many italians, who are also confirmed lovers of online shopping. From clothing to electronics, from food up to the offerings for the care of the body: the black Friday discounts, born in the United States, arrived, with both feet, also in Italy and does not pass unnoticed by the consumers. In reality, we are witnessing the birth of a new phenomenon, “Cyber Friday”, a neologism created from the merger of the two-day discounts, Black Friday, was once more dedicated to shopping in store and Cyber Monday that, according to the american model, was dedicated to discounts on online shopping. In the United States but also in England, in the great commercial centers, the mall hosting the corner, and the shops of the most prestigious brands, there were endless rows and shoving to grab the latest novelties of the season. On the contrary, they appeared rather empty.
shadow carousel
Black Friday, the hunt for the gift granted
The Italian groups that resist
In Italy McArthurGlen Group, which runs some of the outlets of the most famous and popular, is recording (with the partial data collected at 11 this morning), in all its points of sale a good turnout of people, despite the bad weather that is unfolding in our Country. In Serravalle, more than 4,000 people around the 137 outlets concerned by the declines. Barberino dil Mugello 78 the shops participating in the Black Friday with over 3000 inputs, but now the weather is improving, and is increasing the flow of people. Also well-Castelromano, with more than 4 thousand people running around in search of business. The mall and outlet the italians, therefore, are still resisting the wave of shopping in cyberspace.
25 thousand products purchased
But the numbers recorded by the famous luxury online boutique LUISAVIAROMA, in 2015, evidenced by sales volumes are very high during the whole week, starting from the Eve of Thanksgiving Day, surpassing the 3,000 orders in Friday. In the last week of November have been purchased over 25,000 products. And the objective of the florentine company for this 2016 exceed 7 million euros in the week the “black” of shopping, and the premises seem very good if you think that in 2016, the online orders have increased by 50% compared to 2015, with a gradual growth in recent years. Shopping, now more and more global, in this week of declines, this becomes an indicator of the predisposition and the capacity to purchase of the consumer, in view of the purchases of the end of the year.
“to Institutionalize the “Black Friday”
in the Meantime, Codacons, has commented on the data on retail sales for September released by the Istat, calling them disastrous. “We expected also, in September, a decline in sales, but the reduction of 1.4% compared to the year 2015 goes to the worst forecast, and illustrates the critical state of trade in Italy – says the Codacons – The negative trend is continuing also in these weeks, and for this reason we ask for a shock therapy to the central Government and Regions”. Specifically, the Codacons asked to institutionalize the “Black Friday”, on the basis of what happens in the united states, as a form of support to consumption in view of Christmas. “We ask that you allow stores to do special discounts to customers every Friday of the month until Christmas – explains the Association – In these days, many retail chains are autonomously activated in this direction, but not enough: it is necessary to institutionalize the “Black Friday” in the whole Italy, because without discounts and special promotions, the consumption of Christmas appear to be seriously at risk, with immense damage to the trade and to the economy as a whole”.
November 25, 2016 (change on November 25, 2016 | 18:24)
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