Tuesday, September 16, 2014

Carlo Rossella: enough, divorce from Fiat – Panorama

Carlo Rossella: enough, divorce from Fiat – Panorama

Carlo Rossella, what else? If you want to talk to the CEO of Fiat Sergio Marchionne who dismisses Luca Cordero di Montezemolo as President of the Ferrari with the consent of the representative of the family Agnelli, John Elkann, the first phone number to dial is that of his brother di Montezemolo and the confidant of a lifetime Advocate. Certainly not by Rossella you can expect an interview rationalist, but you have to understand: to see his friend mocked in public and kicked by Ferrari must have been excruciating pain. To make pale the idea: its link with Montezemolo is stronger than that between Goofy and Mickey Mouse, firmer than that between Sandokan and Yanez, more than giososo between the five of my friends.
Carlo , come on, courage …
But what can I say? It was a long time that went on this story. It all started when Luca excluded by the Board of Directors of Fiat without even a thank you. Then they removed from the board of directors of Juventus not even warn him.
But Montezemolo is related to Fiat for 23 years. Maybe it needed a replacement.
What do you do, cause?
Well, I need a new president of the Ferrari.
The president of the Ferrari for me is and will always be Luke. Without him, the Ferrari is no longer a Ferrari. He told me this morning also the baker.
Frankly I can not imagine to buy bread.
I buy it, I buy it … And, in short, Baker also could not imagine that Montezemolo could leave. I said: “But what ‘is history, but it is not possible for us to Ferrari is a stab …”.
It’s the end of an era?
is finished style Fiat. They pretend not to know that Luke has shouldered a Fiat that was destroyed after the death of Gianni and Umberto Agnelli. Him, when they called to make the president of Fiat, he replied yes immediately and until 2010, when he became president of the young Elkann, was the banner of the family over the hill Fiat: with him no president has dared to assault the Lingotto.
I think your judgment is a bit ‘spoiled by friendship. Marchionne Fiat also defended by those who wanted to buy a loaf of bread.
Luke is a friend of mine, is a person who I admire very much, and if I have to choose a side between him and the Fiat choose him.
Divorce from Corso Marconi?
It is inevitable, do not recognize myself in this Fiat. And Matteo Renzi who does? Sleep? Do you see the white shirt but instead should wear one red, a nice red shirt.
I do not think …
Red Ferrari, I mean. Renzi it should occupy, the Minister of Industry (Federica Guidi, ed) it should occupy, instead of always being at the hairdresser.
The Ferrari will soon need a new president. You, who would you be president?
I schiererei suffered by the workers. However it is not a problem, there’s a lot of people in the higher ranks of the Fiat can not wait to get on the Ray-Ban, put on his hat and go to Ferrari Formula 1 for the box to be seen, but we know that not will never be able to do what he did Luke.
Exaggerated!
Oh yeah? He arrived in Ferrari in 1992 when he lost 8 billion dollars a year. In 2014 closes with a profit of 400 million. Since then he has won 14 world titles and today is the best known brand in the world.
Merit of Fiat.
Manco for nothing: the Fiat in these years did not put a single penny into Ferrari, investments, including those for Formula 1, have all been self-financed thanks to the choice of Luke to keep down the number of cars produced to keep up the price.
But Marchionne is right in saying that for years that Ferrari has not won a world title.
But it’s there! The Mercedes has not won a world title since the 50s for 64 years and has spent the iradiddio, the iradiddio in Formula 1! To what result? Winning once, in 2008
So where does the clash with Marchionne?
From personal reasons, of course. Incompatibility of character, Marchionne wants to have everything in hand. Reproach that are years that have not won the world is simply pathetic.
Montezemolo is a member of Diego Della Valle in NTV and Della Valle has not done anything for a long time that attack the young chairman of Fiat. Indeed, we can say that he has just insulted. Do you think the friendship between Della Valle and Montezemolo has weighed in the decision?
No, I do not think, maybe there was some resentment, but the reasons for the dismissal of Luke are just personal.
You, who are one of the Agnelli family home …
The family once, certainly not that now. The family once had a certain style in all things and this would not have happened, that of now lets himself go, let it go, given that so much has already collected.
But …
There was a style … a style … there was the style of the great European dynasties, the great aristocratic families of Europe. The style of the sister of the Advocate, Suni, that of his wife Marella of which is coming out from Adelphi a beautiful book of memories. It will be interesting to read, has a great affection for Luke.
You are a sentimentalist, despite appearances.
It’s just that I hate to see that instead monarchs, today there are the petty bourgeois. And monarchs have a sense of the people much greater than that of the petty bourgeois.
Come on, Charles, I beg you …
I’m serious. I remember like it was yesterday when the workers of Fiat stopped for a strike. The lawyer looked at them from the window of his office and said, “The Fiat opevai, people pvim’ovdine.” You know, then I’m an old communist …
Yeah, right …
… and it bothers me that he had never heard the word “worker »from the successors of the Advocate.
John Elkann and Marchionne …
They are an odd couple, an unmarried couple united dall’irriconoscenza.
But you have heard Montezemolo?
Of course, I always feel.
And how did you find it?
It is as always a great aristocrat.
He took it well, in fact.
No, he took it with nonchalance, true to the motto of the kings of England: never explain, never complain (never give explanations, never complaining, ed.)
And now what will you do?
It will demonstrate once again that in Italy there’s a saying in Latin nemo propheta homeland.
emigrated?
But no, I say that those of Abu Dhabi (Etihad, the carrier Arabic that 49 percent of Alitalia, is headquartered in Abu Dhabi, ed) crazy about him. It is not intended to leave the game. As the Americans say, he is not going to be out of the picture.

marcocobianchi

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