Strategic alliance between the two Groups – Mediaset and Vivendi, reads an official statement, they have signed an agreement formalizing a strategic alliance between the two European groups. The agreement is targeted to the union of their national leadership to pursue every opportunity for development in the new global scenario of the media industry.
Each will have 3.5% of the other – first, the partnership between the two European groups is rooted in a joint exchange of equity between the parent company by 3.5% to test the full sharing of analysis of the new international competitive environment: a scenario with the rapid evolution ‘ assertion of increasingly global video content, the impact of US and increasingly transnational aspect OTTV of pay TV player.
a shareholding alliance valley, the European Pact Mediaset-Vivendi is divided into three innovative industrial projects intended to play an important role in the media sector.
1) a new European majors to content creation. In the new competitive environment, Mediaset and Vivendi, already champions in their respective countries of origin, they will develop a project that will take care of productions on an international scale. Content will be designed and implemented by a new structure in accordance with standards and languages for the global market. They will be valued by the distribution on television networks of the two groups in Italy, France and Spain.
2) The first pan-European platform of on demand content streaming. The online properties of the two groups in Italy, France, Spain and Germany are destined to merge into a single project can ensure strong technology development, customer experience more and more evolved and an offer of films and TV series growing and valuable. Thanks to the strength of union of the two groups, the goal is to distribute new platform also specifically dedicated original productions. The new project envisages further development in the countries where today the two companies are not present.
3) Mediaset Premium Entry into a large international network of pay TV. Mediaset Premium will feed in the Vivendi Group enriching with strategic presence in the Italian market a vast global network of pay TV that already has bases in France, Poland, Africa, Central America, the Far East. Simultaneously Mediaset will continue and strengthen its activity as a publisher of on-demand channels and premium content on all platforms.
The Mediaset Group warmly welcomes the value created with premium thanks to the commitment and challenges incurred in the years. Today premium is a competitive asset and well positioned in the market that has attracted investments by one of the largest pay TV operator in Italy in the world.
Pier Silvio Berlusconi: “It is not the first step for an exit from the TV “ -” If you ask me if this is the first step in a hallway of the family Berlusconi in the media, I say: absolutely not! on the contrary, the intention is to invest and push and I say this with conviction is the first step towards European openness “. He said Pier Silvio Berlusconi, deputy chairman and chief executive of Mediaset, after the board gave the green light to the alliance with Vivendi.
Mediaset flies on the stock exchange and close to +5 , 4% – Mediaset ended the stock market that grew by 5.4% to 3.5 euro on the day of the green light to the agreement with Vivendi on premium leading to an exchange of shares between the two groups. Stable Vivendi in Paris, up by 0.8% to 18.4 euro.
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