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In 2014 consumption in Italy will amount to 813 billion of euro , a value close in real terms than in 1999, with a slight increase, 0.2% more than last year and the prospect of an improvement of 1% per year in 2015 and 2016. ‘As is clear from the new Report of Club Consumption Prometeia that, while it signals the turnaround, the other states the way backwards path with the crisis, with 66.5 billion of consumption lost between 2007 and 2013 and a gap between North and South that grows more and more. At constant average spending, the report says, in fact, in the South between 2007 and 2013, it is as if they were “disappeared” in terms of consumption 708mila families .
Quest ‘ year in absolute terms the ripresina still worth 1.2 billion euro, while in the next two years the growth will be worth 14 billion euro. To make a difference, although small this year, were several elements, the first of the slowdown of the ‘ Inflation that while worrying on other fronts, improved disposable income in real terms together with fiscal impulses. Fiscal policy has in fact provided, in the current year, support for the training of the purchasing power of households, with the income tax bonus , which offset the effects of other measures, such as increasing the tax on interest , the revision of taxation on property and the rise of ‘ indirect taxation , also through the raising of the tax stamp duty on securities account and the increase in Excise .
Among the different sectors that make up consumption in the next two years, the dynamic will be particularly low for food consumption (about 0.5% on average for the year, in real terms) in reflection of spending habits changed greatly during the crisis. Among the non-food consumption (+ 1%, annual average), replacement needs and the presence of incentives in some sectors will keep accelerating component of durable, which will also benefit from continuous innovation and market penetration of devices connected communication. The positive impact of ‘ Expo Milan in 2015 will support the costs related to tourism and, through purchases made by foreign visitors, will also contribute in part to the recovery in consumption of goods in the fashion sector. Demographic trends, finally, continue to bear the costs related to the Health . Prometeia warns that however far from being resolved many of the problems that have chara cterized the last years, first of all those related to work and confidence for the future and emphasizes the element of risk that comes from the gap between north and south. One factor the report says “that threatens to compromise the seal social and demographic of the southern regions.” A situation that explains the chief economist of Prometeia, Andrea Dossena , “is the greatest obstacle to a real and lasting recovery in consumer demand in Italy”.
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