The LISTING
Milan , July 24, 2015 – 11:05
Fca, filing papers to launch the IPO of Ferrari, has shown that , outside of all the controversy related to the request for consolidation with other manufacturers, it is able to regenerate itself, flying on the strength of its brands. Maserati, which after nearly tripled its sales worldwide in 2013, going from 6,300 units in 2012 to 16,000, has emerged in the North American market with the Quattroporte and Ghibli. High-end cars built in Italy at the Grugliasco. An ascent that has not yet stopped, because even this year, continues to beat records of registrations, spreading like wildfire. In the first half, for example, in Spain grew by 22%, Maserati posted an increase of 40.5%. A further step to share touching 75,000, in 2018.
The other uniqueness is represented by the Jeep brand that is exploding, creating, at the same time , the phenomenon Renegade, supported by commercial campaigns qualifying rewarded immediately by the public. The car entered the ranking of the top five in its segment in Italy. Last June was the eighteenth consecutive month of growth in Europe, which has seen a jump of 176% compared to June 2014, with peaks reached in France, the 491%, 358% more in Spain and Italy the most 309%. 1,900,000 will be the Jeep delivered from 2018. The factory in Melfi, where the Renegade is produced with the Fiat 500X, took off, a further 250 employees were newly hired and in the summer will be increased the capacity of the lines to to bring the construction of the two cars to 1,200 units daily, which is equivalent to 8,000 units per week. In the plant, at the end of this year, they will work more than 12 thousand people, a chain that brings the Renegade and the 500X to sail, every seven days, from the port of Civitavecchia, on a ship that contains a load of 3,000 vehicles intended the United States and Canada.
An industrial strategy that can not be denied, the language of numbers is unequivocal , the road is open to reach the target – 6 million cars sold – that Sergio Marchionne from always manifested as essential to survive in the global car. To fight on equal terms with major manufacturers (Toyota, Volkswagen, General Motors, Ford, Hyundai-Kia, Renault-Nissan). The Fiat brand, what was regarded with disdain by the competitors, thanks to a series of well-chosen models (eight in the only EMEA), has found a new energy and the favor of customers. Simply watch the traffic of the most important European capitals – Paris, London, Madrid, Berlin – to see the unmistakable presence of 500 small, with his older sisters, 500L and 500X, declined in all their versions.
The wait for Alfa Romeo is visible to all, is was satisfied with the presentation of the forms and the line of Julia to unleash news sites: in the 24 hours after the event were published over 2,000 articles in the world describing and told the car. The appeal of a brand that no one and nothing could touch. The “New York Times” described the Giulia representing it as the “new Italian flagship that will conquer America” and the “Wall Street Journal” wrote that “the revival of the brand dates back to a luxury sedan.” The “Telegraph”, the British newspaper the ranks as rival Jaguar XE and the BMW 3 Series German newspapers, for a few days, they tried not to give too much space to the launch of the machine, but then “Der Spiegel” had to publish an article, stating that “this Giulia offers a second chance for love.” Ferrari is the dream, as goes the slogan at the entrance of the Museum in Maranello, the Pony makes hearts beat a Ferrari in very good health, one that will be listed on the New York Stock Exchange but will remain with the tax office in Italy. “A new model every year,” promised Marchionne, president of Ferrari, not to exceed the limit of 7,000 cars and maintain the exclusivity of the product. You have just launched the 488, the two-seater berlinetta which travels on the highway in Germany (where there are no speed limits) to 340 kilometers per hour, with its eight-cylinder turbo, many competitors can not match. In autumn, the Frankfurt Motor Show, will be unveiled the F12 GTO, the name is not sure yet, but with 800 horses that already surround a legendary aura.
July 24, 2015 (modified July 24, 2015 | 13:52)
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