Piaggio invests in electric motors to redesign the mobility of the future.
more Than four billion people – of the seven that populate the Earth – living and working in large urban centres. The new megacities are emerging and, increasingly interconnected, will be the engine of economic and social development. Today, almost 80% of the world’s GDP is generated in these large urban aggregates which, however, also consume 80% of the global energy and that will continue to attract population by increasing their size, risking social collapse because of the problems of living. The top 600 cities of the world welcome already today, 20% of the population, generating over 50% of the wealth in the planetary. The world of mobility is facing a change of scenery that offers unprecedented challenges linked to the environment, pollution and quality of life. Electric propulsion in its most advanced developments, it is today the preferred solution for the needs of this new mobility.
A challenge of technological and cultural
The Piaggio Group, whose tradition in the electric engines dates back to the mid – ’70s, and launched the first and most popular hybrid scooter, invests in the electric mobility of the future by presenting at the Eicma 2016, the project Vespa Electric. A challenge so big, it could only have been born under the wing of the Vespa brand. Vespa has changed the lives of entire generations all over the world, always providing the answer, the most evolved of their desire for mobility, which has been able to interpret the process of evolving but always remaining true to itself. A planetary success, that after more than eighteen million copies, more than a million and a half of which are produced only in the last ten years – has made it a universal symbol of elegance and technology. Today, the project Vespa Electric confirms the commitment of Piaggio Group not only in moving people but in order to change the way in which people move. For the excellence of this project, the Piaggio Group is considering the most advanced players in the world to work together to develop innovative technological solutions in the electric motor drive. This concept will result in the final version of the Vespa design, the production and sale are expected in the second half of 2017. Vespa Electric will be, first of all, a true Vespa, bringing the best technology of the electric on a vehicle that will maintain all the characteristics that have built the success. The style, the agility, the ease-of-use and driving pleasure will be the same as the Vespa ever with the addition of technological and innovative connectivity solutions. A perfect mix of emotion, technology and attention to the environment that only the Vespa is able to create. As it has always done in its first seventy years of history.
(RV)


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